I Want To

Improve our Sales & Marketing process capability

There are four key questions to ask yourself if this is an issue:

  • How capable are we at generating sufficient new enquiries of the right type?
  • How capable are we at converting those enquiries into sales?
  • How capable are we at selling on and upwards once trust is established?
  • How capable are we at retaining existing customers?

What's involved?

• A free of charge diagnostic – typically an hour or so of your time to enable me really understand what you and your team would like to achieve.

• We would talk through who might be involved in the process and agree a venue.

• We would then provide you with a written quotation outlining our recommendations as to the most appropriate way forward together with suggested diary dates if required.

Important considerations

  1. These four key questions give some real insight into the sales and marketing capability of your business.
  2. There are five key stages in a proactive as opposed to a reactive Sales & Marketing process.
    1. Planning
    2. Marketing
    3. Making contact
    4. Selling in (winning the initial order)
    5. Selling on (winning repeat business)
  1. The first two influence the number and type of enquiries generated.
  2. The next two influence the ability to convert the enquiry into a sale & repeat business.
  3. The final one influences customer retention – how good you are at hanging onto hard won customers.
  4. You should give an existing customer absolutely no reason to look elsewhere.
  5. If any of the above are broken or missing, then your ability to win new business will be restricted.

Next Steps

Keen to work with us
or find out more?

If you would like to arrange your free of charge diagnostic with a view to exploring a sales and marketing strategy, please contact me direct by either phone or email.

Contact us