I Want To

Integrate Sales & Marketing within our lean transformation

Typically adopted by forward thinking organisations, lean or continuous improvement, is achieved by seeking to add value to process or activity as perceived from a customer’s perspective.  The majority of companies struggle with integrating sales and marketing within a lean transformation programme, primarily because the language and need are not recognised by the sales team.  Often perceived as just for manufacturing, this part of an integration programme is often abandoned or ignored but is absolutely achievable.

What's involved?

• A free of charge diagnostic – typically an hour or so of your time to enable me really understand what you and your team would like to achieve.

• We would talk through who might be involved in the process and agree a venue.

• We would then provide you with a written quotation outlining our recommendations as to the most appropriate way forward together with suggested diary dates if required.

Important considerations

  1. Unless the need for change is recognised at the top, nothing will happen.
  2. Once the “lean” language is translated and relevant symptoms identified within sales and marketing, improvements to process can be made.
  3. Key elements of the sales and marketing process – for example quotation process or enquiry follow up process can all be radically improved resulting in improved sales and profitability.
  4. With a growing business, process capacity can be improved still further as well as improved efficiencies and cost of sale reductions.
  5. Improved speed and accuracy of data management are typical outputs.
  6. The programme involves the transfer of new skills i.e. value stream mapping.
  7. The insight will inform sales and marketing structure.

Next Steps

Keen to work with us
or find out more?

If you would like to arrange your free of charge diagnostic with a view to exploring a sales and marketing strategy, please contact me direct by either phone or email.

Contact us