I Want To

Grow our existing customer base

Many SME’s make the very great mistake of relying on too small a number of customers to drive their growth.  In our experience, no one customer should ever account for more than 10% of sales as there is always an ever-present risk that if you rely too heavily on a small number of customers, that at some stage you will come to regret this as it poses a high-risk strategy.

What's involved?

• A free of charge diagnostic – typically an hour or so of your time to enable me really understand what you and your team would like to achieve.

• We would talk through who might be involved in the process and agree a venue.

• We would then provide you with a written quotation outlining our recommendations as to the most appropriate way forward together with suggested diary dates if required.

Important considerations

  1. A small customer base can disappear overnight and is often a symptom of wider issues with the business i.e. lack of marketing.
  2. All too often in a small business it is easy and more convenient to deal with a small number of established customers because its always been done that way.
  3. You should ideally never have a customer base where any one customer accounts for more than 10% of turnover.
  4. Spreading risk is a key part of effective sales & marketing strategy.
  5. Having a customer base made up of the right type of customers is key.
  6. Do you have a plan in place to widen your customer base and spread your risk?
  7. Restricting your customer base can sometimes also restrict your capabilities.

Next Steps

Keen to work with us
or find out more?

If you would like to arrange your free of charge diagnostic with a view to exploring a sales and marketing strategy, please contact me direct by either phone or email.

Contact us